Digital marketing

Digital marketing 

6Many different types of digital marketing can be quite effective in Asia. Experts feel that over the next year or so, they will follow the same trends as with other parts of the world. Content will be extremely important. Email marketing will still be very useful, and social media is starting to become more popular in these countries. Ecommerce platforms seem to be on the rise as well.

Whenever you are marketing to another country, you need to take a step back and make sure that you are doing things the right way. Keep in mind that cultures are different all around the world, and something that might not raise an eyebrow in some areas could cause people in another country to boycott your company.

Here are a few things you can do to make sure you stay on the good side of your potential customers in those countries.

First, consider building a local website for the country if it is available. Create a site that is similar in branding to your usual site, but make sure you localize the content and do more than a simple translation. Make sure the written content, photos, and videos you might have on your site provide the user with a good experience. You should consider hiring someone who speaks and writes the language natively to help you create, or recreate some of the content for the site so it speaks more to the new audience.

You should also try to engage the locals with social media, just as you would anywhere else in the world. Again, it can be difficult to know what would and would not be offensive to certain cultures based on their beliefs, history, and the social norms there. Once again, having someone who is a native of the country, or who truly understands the culture, as your social media representative for those nations is a good idea. It can certainly help keep you from making an embarrassing mistake.