What Is Digital Marketing?

What Is Digital Marketing?

1Digital marketing is the promotion of your business, brand, and products through digital channels, such as your website, online stores and more areas viewable and obtainable via electronic media devices. Many different things can fall into this category, such as your online presence with blogs and websites, online catalogs, videos, instant messaging, mobile apps, podcasts, and more. If it is digital, there is a good chance there is a marketing opportunity somewhere around it.

Digital marketing is becoming more and more important with each passing day as more people are using the web. The United States, the UK, and other countries in the western world have been fervent adopters of the technology, and they are not alone. Asian countries are some of the most exciting emerging markets to embrace digital. While Japan has been onboard with digital for a long time, other countries, such as China and the Philippines are catching up quickly.

One of the nice things about digital marketing is that it becomes possible to manage customer relationships across a number of different channels. Of course, it is important for businesses to make sure they are taking full advantage of the various digital opportunities, and that they are able to respond quickly to changes in the digital world.

Businesses in today’s world need to be fast to respond as well. Just as much as digital marketing can help to boost a brand’s business and power, negative attention to the brand can devastate a company. With all of the different digital marketing avenues, such as social media, it is important to work closely with customer care to make sure customers are not upset with your company and posting negative information online.