How Is Digital Marketing Different from Traditional Offline Marketing?

How Is Digital Marketing Different from Traditional Offline Marketing?

2Digital marketing takes many of the concepts of offline marketing and brings them into the online world, while adding a slew of new and different types of marketing opportunities. For example, offline marketing would often consist of sending out direct mail flyers or postcards. Today, it is possible to do that digitally, and for much less than the cost of printing and mailing. You can distribute your digital marketing at a fraction of the cost in a fraction of the time.

In addition, there are a number of avenues and options available for digital marketing that simply aren’t possible for offline marketing. A good example of this is social networking.

With offline marketing campaigns, seeing a misstep and realizing that the marketing plan isn’t working can take months. With digital marketing, it is possible to get near instantaneous feedback on advertising, making it easier than ever to make needed adjustments. This flexibility is something that most offline marketing strategies simply do not offer.

Next, we’ll look at how you can get the information needed to make changes to your marketing plan.